OPAC

検索結果一覧に戻る

Big Data : Understanding How Data Powers Big Business

データ種別	電子ブック
出版者	Hoboken : Wiley
出版年	2013
大きさ	1 online resource (242 pages)
著者標目	*Schmarzo, Bill

所蔵情報を非表示

URL	巻　次	配架場所	請求記号	登録番号	コメント	刷　年	状　態	利用注記	ISBN	予約	請求メモ
URL		射水-電子	007	EB0005171	Wiley Online Library: Complete oBooks				9781118740033

書誌詳細を非表示

一般注記	Cover; Title Page; Copyright; Contents; Chapter 1 The Big Data Business Opportunity; The Business Transformation Imperative; Walmart Case Study; The Big Data Business Model Maturity Index; Business Monitoring; Business Insights; Business Optimization; Data Monetization; Business Metamorphosis; Big Data Business Model Maturity Observations; Summary; Chapter 2 Big Data History Lesson; Consumer Package Goods and Retail Industry Pre-1988; Lessons Learned and Applicability to Today's Big Data Movement; Summary; Chapter 3 Business Impact of Big Data Big Data Impacts: The Questions Business Users Can AnswerManaging Using the Right Metrics; Data Monetization Opportunities; Digital Media Data Monetization Example; Digital Media Data Assets and Understanding Target Users; Data Monetization Transformations and Enrichments; Summary; Chapter 4 Organizational Impact of Big Data; Data Analytics Lifecycle; Data Scientist Roles and Responsibilities; Discovery; Data Preparation; Model Planning; Model Building; Communicate Results; Operationalize; New Organizational Roles; User Experience Team; New Senior Management Roles Liberating Organizational CreativitySummary; Chapter 5 Understanding Decision Theory; Business Intelligence Challenge; The Death of Why; Big Data User Interface Ramifications; The Human Challenge of Decision Making; Traps in Decision Making; What Can One Do?; Summary; Chapter 6 Creating the Big Data Strategy; The Big Data Strategy Document; Customer Intimacy Example; Turning the Strategy Document into Action; Starbucks Big Data Strategy Document Example; San Francisco Giants Big Data Strategy Document Example; Summary; Chapter 7 Understanding Your Value Creation Process Understanding the Big Data Value Creation DriversDriver #1: Access to More Detailed Transactional Data; Driver #2: Access to Unstructured Data; Driver #3: Access to Low-latency (Real-Time) Data; Driver #4: Integration of Predictive Analytics; Big Data Envisioning Worksheet; Big Data Business Drivers: Predictive Maintenance Example; Big Data Business Drivers: Customer Satisfaction Example; Big Data Business Drivers: Customer Micro-segmentation Example; Michael Porter's Valuation Creation Models; Michael Porter's Five Forces Analysis; Michael Porter's Value Chain Analysis Value Creation Process: Merchandising ExampleSummary; Chapter 8 Big Data User Experience Ramifications; The Unintelligent User Experience; Understanding the Key Decisions to Build a Relevant User Experience; Using Big Data Analytics to Improve Customer Engagement; Uncovering and Leveraging Customer Insights; Rewiring Your Customer Lifecycle Management Processes; Using Customer Insights to Drive Business Profitability; Big Data Can Power a New Customer Experience; B2C Example: Powering the Retail Customer Experience; B2B Example: Powering Small- and Medium-Sized Merchant Effectiveness; Summary Leverage big data to add value to your business Social media analytics, web-tracking, and other technologies help companies acquire and handle massive amounts of data to better understand their customers, products, competition, and markets. Armed with the insights from big data, companies can improve customer experience and products, add value, and increase return on investment. The tricky part for busy IT professionals and executives is how to get this done, and that's where this practical book comes in. Big Data: Understanding How Data Powers Big Business is a complete Print version record English John Wiley and Sons Wiley Online Library: Complete oBooks HTTP:URL=https://onlinelibrary.wiley.com/doi/book/10.1002/9781119701859
件　名	LCSH:Big data -- Social aspects 全ての件名で検索 LCSH:Data mining -- Social aspects 全ての件名で検索 LCSH:Electronic information resources -- Social aspects 全ての件名で検索 CSHF:Donn�ees volumineuses -- Aspect social 全ての件名で検索 CSHF:Exploration de donn�ees (Informatique) -- Aspect social 全ての件名で検索 CSHF:Sources d'information �electroniques -- Aspect social 全ての件名で検索 FREE:POLITICAL SCIENCE -- Public Policy -- Cultural Policy 全ての件名で検索 FREE:SOCIAL SCIENCE -- Anthropology -- Cultural 全ての件名で検索 FREE:SOCIAL SCIENCE -- Popular Culture 全ての件名で検索 FREE:Big data -- Social aspects 全ての件名で検索 FREE:Data mining -- Social aspects 全ての件名で検索 FREE:Unternehmen FREE:Datenanalyse FREE:Data Mining FREE:Donn�ees massives FREE:Planification strat�egique FREE:Exploration de donn�ees FREE:Data Warehouse FREE:Management-Informationssystem FREE:Business and Management
分　類	LCC:QA76.9.D343eb DC:306.46
書誌ID	EB00004461
ISBN	9781118740033