Data analytics for organisational development : unleashing the potential of your data / Uwe H. Kaufmann, Amy B.C. Tan
データ種別 | 電子ブック |
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出版者 | (Chichester, West Sussex, United Kingdom : John Wiley & Sons, Ltd) |
出版年 | 2021 |
大きさ | 1 online resource (xvi, 345 pages) : illustrations (some color) |
著者標目 | *Kaufmann, Uwe H. author Tan, Amy B. C. author |
書誌詳細を非表示
別書名 | その他のタイトル:Data analytics for organizational development |
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一般注記 | Includes bibliographical references and index "Data analytics has become central to the operation of most businesses and an increasingly necessary skill that every manager should have. More and more organizations are also seeing the need to collect data on their operational environment and are widening the scope of their data analytics activities. Some researchers used to suggest that data analytics is mainly about the handling of user data produced by Customer Relationship Management (CRM) and similar systems and turning these into customer intelligence. The scope of data analytics, however, has now opened up to include all functions of an organization. Not only is there a move from the so-called Big Data analytics to analytics of any kind of data, there is also a healthy trend towards involving all levels of management and even staff into this not-so-new field of information management. This practical guide introduces a methodical process for gathering, screening, transforming and analyzing the correct set of data to ensure that they are a reliable variable for business decision-making."-- Provided by publisher Description based on online resource; title from digital title page (viewed on August 16, 2021) Foreword Preface Introduction: Why Data Analytics is Important Chapter 1: Introduction to Data Analytics and Data Science Chapter 2: Customer Domain - Customer Analytics Chapter 3: Process Domain - Operations Analytics Chapter 4: Workforce Domain - Workforce Analytics Chapter 5: Implementing Data Analytics for Organisational Development Materials for Download Index John Wiley and Sons Wiley Online Library: Complete oBooks HTTP:URL=https://onlinelibrary.wiley.com/doi/book/10.1002/9781119758327 |
件 名 | LCSH:Business enterprises -- Data processing
全ての件名で検索
LCSH:Organizational change MESH:Organizational Innovation CSHF:Entreprises -- Informatique 全ての件名で検索 CSHF:Changement organisationnel FREE:Business enterprises -- Data processing 全ての件名で検索 FREE:Organizational change |
分 類 | LCC:HF5351 DC23:658/.0557 |
書誌ID | EB00004530 |
ISBN | 9781119758327 |
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