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Data analytics for organisational development : unleashing the potential of your data / Uwe H. Kaufmann, Amy B.C. Tan

データ種別 電子ブック
出版者 (Chichester, West Sussex, United Kingdom : John Wiley & Sons, Ltd)
出版年 2021
大きさ 1 online resource (xvi, 345 pages) : illustrations (some color)
著者標目 *Kaufmann, Uwe H. author
Tan, Amy B. C. author

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射水-電子 007 EB0005241 Wiley Online Library: Complete oBooks

9781119758327

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別書名 その他のタイトル:Data analytics for organizational development
一般注記 Includes bibliographical references and index
"Data analytics has become central to the operation of most businesses and an increasingly necessary skill that every manager should have. More and more organizations are also seeing the need to collect data on their operational environment and are widening the scope of their data analytics activities. Some researchers used to suggest that data analytics is mainly about the handling of user data produced by Customer Relationship Management (CRM) and similar systems and turning these into customer intelligence. The scope of data analytics, however, has now opened up to include all functions of an organization. Not only is there a move from the so-called Big Data analytics to analytics of any kind of data, there is also a healthy trend towards involving all levels of management and even staff into this not-so-new field of information management. This practical guide introduces a methodical process for gathering, screening, transforming and analyzing the correct set of data to ensure that they are a reliable variable for business decision-making."-- Provided by publisher
Description based on online resource; title from digital title page (viewed on August 16, 2021)
Foreword Preface Introduction: Why Data Analytics is Important Chapter 1: Introduction to Data Analytics and Data Science Chapter 2: Customer Domain - Customer Analytics Chapter 3: Process Domain - Operations Analytics Chapter 4: Workforce Domain - Workforce Analytics Chapter 5: Implementing Data Analytics for Organisational Development Materials for Download Index
John Wiley and Sons Wiley Online Library: Complete oBooks
HTTP:URL=https://onlinelibrary.wiley.com/doi/book/10.1002/9781119758327
件 名 LCSH:Business enterprises -- Data processing  全ての件名で検索
LCSH:Organizational change
MESH:Organizational Innovation
CSHF:Entreprises -- Informatique  全ての件名で検索
CSHF:Changement organisationnel
FREE:Business enterprises -- Data processing  全ての件名で検索
FREE:Organizational change
分 類 LCC:HF5351
DC23:658/.0557
書誌ID EB00004530
ISBN 9781119758327

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