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Social media data mining and analytics / Gabor Szabo, Gungor Polatkan, Oscar Boykin, Antonios Chalkiopoulos

データ種別 電子ブック
出版者 (Indianapolis, IN : John Wiley & Sons)
出版年 [2019]
大きさ 1 online resource (xxxv, 316 pages) : illustrations (some color)
著者標目 *Szab�o, G�abor author
Polatkan, Gungor author
Boykin, Oscar author
Chalkiopoulos, Antonios author

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射水-電子 007 EB0005209 Wiley Online Library: Complete oBooks

9781118824900

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一般注記 Includes index
Harness the power of social media to predict customer behavior and improve sales. Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in big data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, Live Journal, movie reviews, and other rich data sources. In it, you will learn:The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions How to personalize the social media experience using machine learning Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms
Harness the power of social media to predict customer behavior and improve sales. Social media is the biggest source of Big Data. This book shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses
Online resource; title from digital title page (viewed on October 08, 2018)
Introduction -- Ch. 1. Users : the who of social media -- Ch. 2. Networks : the how of social media -- Ch. 3. Temporal processes : the when of social media -- Ch. 4. Content : the what of social media -- Ch. 5. Processing large datasets -- Ch. 6. Learn, map, and recommend -- Ch. 7. Conclusions
John Wiley and Sons Wiley Online Library: Complete oBooks
HTTP:URL=https://onlinelibrary.wiley.com/doi/book/10.1002/9781119183518
件 名 LCSH:Data mining -- Social aspects  全ての件名で検索
LCSH:Consumer profiling -- Data processing  全ての件名で検索
LCSH:Consumer behavior -- Forecasting  全ての件名で検索
LCSH:Business planning -- Data processing  全ての件名で検索
LCSH:Social media -- Data processing  全ての件名で検索
LCSH:Data mining
MESH:Data Mining
CSHF:Exploration de donn�ees (Informatique) -- Aspect social  全ての件名で検索
CSHF:Profil des consommateurs -- Informatique  全ての件名で検索
CSHF:Consommateurs -- Comportement -- Pr�evision  全ての件名で検索
CSHF:M�edias sociaux -- Informatique  全ての件名で検索
CSHF:Exploration de donn�ees (Informatique)
FREE:BUSINESS & ECONOMICS -- Industrial Management  全ての件名で検索
FREE:BUSINESS & ECONOMICS -- Management  全ての件名で検索
FREE:BUSINESS & ECONOMICS -- Management Science  全ての件名で検索
FREE:BUSINESS & ECONOMICS -- Organizational Behavior  全ての件名で検索
FREE:Data mining -- Social aspects  全ての件名で検索
FREE:Business planning -- Data processing  全ての件名で検索
FREE:Consumer behavior -- Forecasting  全ての件名で検索
FREE:Data mining
分 類 LCC:HF5415.32
DC23:658.8/3402856312
書誌ID EB00004498
ISBN 9781118824900

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